Digital Marketing Manager at BitGiving

Title
Digital Marketing Manager

Location
New Delhi, India
Job Type & Duration
Full-time
Background
​BitGiving is a crowdfunding platform that enables artists, engineers, and creators of all kinds to come together in a bid to raise funds online and share their stories.

BitGiving is all about taking an extra step to show your support. Not only can you contribute and invite your friends and share the project or campaign on various social networks, you can also create a 'Support Campaign' for a cause you really believe in, for a special event in your life such as your birthday or anniversary. You can invite your friends to contribute towards the campaign or project instead of getting you gifts.

BitGiving is about making it easier for funders to find a cause and contribute towards it.
Role & Responsibilities
BitGiving is looking for a rockstar individual who is prolific in Digital Marketing to help the organisation expand its digital footprint. The role requires creativity and an adequate understanding of how content marketing works with the objective of identifying the key marketing channels for BitGiving's audience.

Key Responsibilities:
  • Identify the kind of content BitGiving's audience is looking for and tailor new content based on the audience's needs
  • Develop a strategy for various acquisition and re-engagement channels — social media , web, e-mail etc— and identify ones with the most customer retention
  • Deliver an effective content marketing strategy that drives traffic, engagement, leads and customer retention
  • Create effective visual content and infographics
Prerequisites
  • Experience in creating web content and building communities on social media
  • Editorial mindset with the ability to understand online behavioural trends of the target audience
  • Preferable work experience of 2-3 years in Digital Marketing
  • Basic knowledge of Photoshop and Illustrator
  • Advanced understanding of SEO, e-mail marketing, social media and other marketing channels
Benefits & Compensation
Opportunity to work in a start-up environment with like minded people.
Application Deadline
Till position is filled.
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