Research Intern at Firefox Bikes
Title
Intern

Location
Greater Noida, India
Job Type & Duration
Internship, 3 Months 
Background
Firefox Bikes is the market leader in the premium bicycles business in India, with a footprint of around 200 outlets across India. Firefox became a part of Hero Cycles Group in October 2015. The Owner/CEO is Mr Aditya Munjal. The candidate would be working directly with Mr. Munjal on this project.
Roles & Responsibilites
  • To develop an entry strategy for Firefox into the Toddlers’ Mobility Development market.
  • Primary and Secondary research on the Toddlers’ mobility development market – Age groups and appropriate needs.
  • Identify top players in the market, estimate market size and shares of different players, market growth rates, Growth drivers.
  • Products currently available, distribution network. Price points of different products.
  • What are the key drivers of the business? Consumer needs ? Trends ? Consumer decision criteria ? Estimate of Consumer spends on this category in a month?
  • What are the market gaps that can be explored based on above analysis and market entry strategy for this?

​This Internship is extendable or terminable on the same terms, depending upon the progress of the project.
Prerequisites
  • Background in consumer research (Preferably pursuing an MBA)
  • Students who’ve passed out recently and are looking for placement are also welcome – but only on intern basis – after which, depending upon their suitability and company’s requirement, they can be considered for a permanent position.​​
Compensation & Benefits
INR 40,000  Per Month
Application Deadline
May 30, 2017
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